She’s a problem
For Shaira Gustilo, thrifting started long before shesaproblem.co existed as a shop.
Growing up, secondhand clothing was often how she got new pieces. Living with her grandparents in rural Oklahoma meant thrifting was less of a trend and more of a reality. Over time, that experience shaped her style and sharpened her eye. What began as necessity slowly became curation.
The name She’s a Problem holds that same intentional reframing. To Gustilo, it is not negative. It signals presence, someone bold, misunderstood, confident enough to be noticed. The goal is clothing that makes people turn their heads and feel that confidence themselves.
Her selection process stays personal. Pieces belong in the shop because she can imagine wearing or styling them, even if she chooses not to keep them. The standard is authenticity rather than trend forecasting clothing she believes in, clothing she would put on.
Sustainability is inseparable from that mindset. Gustilo’s perspective is shaped by her connection to the Philippines and witnessing the visible impact of pollution and overconsumption. Researching fast fashion only reinforced that awareness, the environmental cost, the labor behind production, the reality that clothing is often created through systems people rarely see. For her, secondhand fashion becomes a conscious alternative. A way to participate in style without ignoring its consequences, and a reminder that momentary satisfaction should not outweigh long-term harm.
Her creative work as founder of Aura Magaziine naturally influences how the shop looks and feels. Styling, photography, and presentation reflect the same cohesive aesthetic. She describes it simply: she is a creative person with many hobbies, and each one informs the others.
Balancing those projects is still evolving. Rather than forcing structure, she has started assigning specific days to different creative outlets, protecting the joy that made her start in the first place.
She sees She’s a Problem as both personal and collaborative, an extension of her own style and the Aura universe. That overlap is what allows the shop to feel cohesive instead of separate.
Nostalgia shapes much of the curation. Bright colors hot pink, purple, mint, turquoise continue to pull her back, especially as fashion cycles return to early-2000s influences. References like The Cheetah Girls, Friends, Uptown Girls, and vintage television styling inform the silhouettes and palettes she gravitates toward.
The community she hopes to build centers on confidence. Getting dressed is a huge part of your creativity. Mood, identity, and styling are connected, and she believes everyone deserves space to explore that.
Her advice to creatives considering resale or curation is direct: start for yourself. Not for approval, not for trends. When the motivation is personal, it becomes harder for outside noise to take that away.
Looking ahead, Gustilo plans to source new pieces while traveling including upcoming thrifting in Las Vegas and hopes to expand into markets, events, and collaborative spaces where the shop can exist beyond the screen.
She’s a Problem is still at its beginning, but its foundation is clear.
Intentional clothing. Personal history. Confidence as the finish line.
